OUR STORY & PHILOSOPHY

Our brand was created in 2013

by designer-jeweler Elena Dobrovolskaya.
All jewelry is handmade according to Elena's design in our studio in Petah Tikva, Israel.
Our signature style is minimalism, matte silver, asymmetry, geometry and transformable jewelry.
We ship jewelry worldwide.

In 2025, the brand took part in the Romanian Jewellery Fashion Week in Bucharest.